SW Safety
Ads and Sales Materials

For the launch of its revolutionary new Powerform S8+ glove, SW Safety wanted to break away from the low-end look and feel of disposable gloves that had been plaguing the shelves and catalog pages of industrial suppliers.

Revitalizing their visual branding involved coming up with a look that translated across printed and online consumer ads, sell sheets, white papers, and marketing materials for the sales team in the field.

The final design was a premium look for the premium new product that clearly conveyed how the upgraded quality and features justify the higher price point.